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Monday, May 1, 2006 Clever Outbound CallsI haven't received a phone call from a telemarketer in years. Part of that is because I don't have a land line at home. But outgoing call centers are a dying breed. There was a time, I'm told, when this magazine was called "Inbound/Outbound." Now, as inbound call centers multiply exponentially, The Do Not Call List has all but vanquished the old outbound telemarketing industry. Every once in a while though, we hear a muted peep from the margins. This time, it came from a New Jersey ad agency via Advertising Age magazine. Critic Bob Garfield reviews a series of telemarketing phone spots aimed at businesses. As I understand it, the Hoboken-based ad agency Hammerhead created pre-recorded skits that get played over the phone to potential clients -- businesses. As Ad Age's Garfield notes, the short spots are humorous and the agency's phone number and name are repeatedly relentlessly (but smoothly). In the three spots, a Hammerhead guy is calling someone else. He plays the straight man and the person he's calling -- in one case a security guard who asks him to hold his ID up to the phone for verification -- plays the wacky part. This is telemarketing at its most interesting, that's for sure. But can it last? Will it work? Will it have any effect on the industry? Garfield writes:
You can listen to the three spots on the Ad Age website. Entertaining phone solicitors. It can't be much worse than a loud radio ad coming from the open window of the car next to you at a stop light, right? Why didn't someone think of this before? Posted by Harry Sheff on Monday, May 1, 2006 at 3:57 PM |
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