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Wednesday, November 24, 2004

Up-Sell/Cross-Sell Survey

We at Call Center have lately been working with the folks at Convergys to design and implement a research study that I'd like to encourage everyone to participate in. It's goal is to help us understand what experiences businesses have had with Up-Sell/Cross-Sell programs. In particular, we are interested in how many companies have already deployed a US/CS strategy and what the experience has been in migrating from a service center to a service and sales operation.

There's not a lot of useful data out there on this topic, so we're excited about the prospect of having some good numbers to report to our readership when this survey is done. So I'd like to personally encourage anyone in the call center industry who has some experience in this area - and I know there are a lot of you! - to take just a few minutes and participate in our survey.

And if doing it for the good of the industry isn't enough for you, I understand that some lucky participants will win an iPod.

Posted by Keith Dawson on Wednesday, November 24, 2004 at 6:43 AM



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